REPOSSI has joined the LVMH stable of brands, receiving investment from the conglomerate to begin a new growth strategy. The jewellery label, helmed by designer Gaia Repossi, agreed to sell a minority stake to the French firm in order to build a platform for future growth.

The designer has a close relationship with Delphine Arnault - a board member at her father's company, LVMH, and second in command at Louis Vuitton - WWD reports, and the executive has been instrumental in forging the deal. Repossi revealed that she is keen to see the investment help the business to build its profile and reach, but doesn't intend to allow it to outgrow its niche feel.


"When you face a certain success and production increases, you have to embrace that demand, but to a degree that is realistic and allows a progressive expansion," Repossi told WWD. "The idea is to follow a strategy that has this very organic growth, and for that I'm very excited and pleased to share it with LVMH and Delphine herself, because for me, the group has the best knowledge and experience in this category."

LVMH controls several successful jewellery labels - including De Beers and Bulgari - as well as major ready-to-wear and couture houses including Dior, Vuitton, Givenchy and Céline.